A logo with a stylized spiral symbol and the word 'PATHWAYS' on a green background, with stacked woven baskets and dried plants behind it.

Capacity Building, Branding & Art Direction

Bridging the Digital Divide For Indigenous Businesses.

Pathways is how we support Indigenous communities who are already running cultural and craft-based businesses.

As the world moves faster and more digital, many community-led businesses are left navigating this shift on their own. Pathways exists to bridge that gap - without asking communities to give up who they are.

Through hands-on workshops, branding and design support, and practical digital marketing guidance, we help strengthen Indigenous businesses while keeping their cultural identity intact. The goal is simple: to help these businesses grow with confidence, on their own terms.

People attending a meeting or workshop at a table, with notebooks, snacks, and drinks, in a room with curtains and windows.
Two men sitting at a table, one reading papers and the other looking at his phone, in a room with banners in the background.
A man with short hair wearing a green jacket with a logo, sitting at a table with papers, a water bottle, and a woven bag. He is smiling and talking, seated on a wooden chair against a plain wall.
Two women sitting at a table, looking stressed, with a laptop, water bottles, and snacks in front of them, in a room with a window and a poster on the wall.
A man wearing a gray T-shirt and dark shorts standing outdoors in front of a large leafy plant and a brick wall.
A man standing and speaking into a microphone in a meeting room with others seated at a table, with some using phones or looking at papers.
Four people gathered around a laptop in a room, focusing on the screen. One man with glasses and a black vest is seated at the laptop, while another man with glasses in a colorful shirt is also looking at the screen with his hand on his chin. A woman
A woman and a man standing in a garden with large green leaves behind them. The woman is wearing a black shirt and blue pants, and the man is wearing a green hoodie with the word 'JERSIKU' on it, and blue jeans.
A smiling man with glasses and a black shirt, standing with his hands in his pockets, leaning against a tall stool outside a building. Behind him is a large green leafy plant and a vertical banner for 'The Culture Capital,' a creative agency. The set
A laptop on a table displaying a presentation slide titled 'Pathways by The Culture Capital & APPGM-SDG' with dates August 9 & 10, 2025. In the background, there are people seated at tables in a conference room with large windows and curtains.
Black and white illustration of a person sitting on a bed, using a laptop, with a dog lying beside them.
Logo of Bung Shiroh, a homestay in Puncak Borneo Campsite
Logo for May Puncak Borneo Cookies & Patisserie
Logo of De'Remin Puncak Borneo, featuring a large stylized letter 'D' and 'R' along with the company name beneath.
Stylised Logo of Keked Tunggan Honestay in Puncak Borneo
Black and white illustration of a chef holding a plate of food with one hand and a cooking utensil in the other.
Logo for 'Pak Din Grill & Gravy' with stylized text and a chef hat graphic.
Black and white logo with a stylized image of a Sago Worm from Mukah
Black and white logo of a honey producer
black and white logo of a fish cracker from mukah
black and white logo of a bake and brew cafe in mukah, called Bilem
A sign reading 'Sunrise Village View Stay' is attached to a red brick wall with green ivy growing around it.
Beige tote bag with a printed avocado design, casting shadows on a white wall.
A jar of Kelulot honey with a wooden honey dipper leaning against it on a plain background.
A white stand-up pouch with black text and illustrations featuring Sago worms, a traditional delicacy from Sarawak, Malaysia.
A fresh Hass avocado with a sticker that says "Sunrise View Village Stay"
White T-shirt on a hanger with blue graphic text reading "cookies & patisserie" and an illustration of a cookie, with additional smaller text "Puncak Borneo" and "Proudly supported by the Culture Capital."
A colorful box of Cracker Jack with a teal background, featuring red, white, and yellow design elements on the box and a yellow base.
A white tag with the text 'SERAO IGAN' and a description about craftsmanship and heritage, hanging from a gold string.
A white tag with a circular, radial line pattern and the word 'SERAQ' in bold letters, hanging from a string.

Check out some of our other projects.

Two woven baskets, one larger and one smaller, displayed on a light-colored cloth with a blurred outdoor background.
Package of Tringus Bong Liberica coffee with illustration of a glass of coffee and coffee beans in black, white, and brown colors.
A graphic poster featuring the date May 13-19 with the number 2024 in large red font. It shows a young person wearing a traditional headdress with feathers and a patterned cloth, looking to the left, representing indigenous culture. The poster includes the name Adrian Jo Milang and Tuai Rumah Sarawak, with the text in white on a blue background. The background is mostly light with a halftone pattern and large red numbers.
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