A man with glasses holding a green asterisk symbols in an outdoor covered area with plants and audio equipment.

Festival For Exchange, Culture & People.

Branding & Art Direction

Indigenous Exchange Festival is a festival built around exchange - between cultures, communities, and people, creating a space where Indigenous voices are centered, shared, and experienced on their own terms.

For IXF, we led the creative curation across branding, social content, and promotional materials. The visual language needed to be thoughtful and sensitive, while still carrying strength and presence. Every decision was made with care - ensuring the identity reflects the Indigenous communities involved, without reducing culture to just aesthetics.

Beyond visuals, our work focused on how the festival was communicated and felt across platforms. From branding to social storytelling, the goal was to create a clear, respectful, and welcoming presence that honoured culture while inviting wider participation.

A digital calendar showing events and themes related to indigenous culture and climate resilience, including panels, music videos, and early bird ticket promotions for the Indigenous Exchange Festival 2025.
Text reading 'Indigenous Voice Exchange Festival' alongside a stylized logo.
A dark graphic design featuring text that reads 'Indigenous Exchange Festival 2025' and 'Official Selection', with a circular shape made of Indigenous motifs and a large number 25.
A person kneeling on the floor with a traditional patterned sash, in a dance pose. A woman stands behind him, and part of a person with a guitar and microphone are visible on the left. The setting appears to be a performance or cultural event.
Young man smiling, wearing glasses and a New York Yankees cap, pointing at tattooed arm showing three color flowers, sitting indoors with wooden and glass background.
Close-up of heavily tattooed hands arranging traditional jewelry on display, with colorful beaded necklaces hanging nearby.
A young man in a black t-shirt and jeans standing on a street with parked cars and trees in the background.
Woman in traditional Indigenous attire performing a dance or song in an art gallery with Indigenous artwork and crafts around her.
A woman standing outdoors on a parking lot road in the evening, wearing a black sleeveless top, black pants, colorful beaded jewelry, and sunglasses on her head, with trees and parked cars in the background.
Four people seated and standing on a stage with potted plants in the background, participating in a panel discussion. A large screen behind them displays the topic 'Indigenous Allies: Why Do You Do What You Do.'
A man wearing traditional indigenous attire, including a headdress with feathers and a decorative vest, is speaking into a microphone at a cultural event. A woman with a woven hat is sitting nearby, and there are audience members listening in a room
A person with short black hair and sunglasses on top of their head, wearing a beige T-shirt with blue text about an indigenous exchange festival, is standing with their back to the camera, engaging with a person speaking into a microphone in the back
Person holding a bright green star-shaped sign with a small circle on top in an indoor market or dining area, with people in the background near plants and a metal roof.
A man with glasses and a man bun is sitting cross-legged, holding a microphone, and making a hand gesture during a discussion or presentation. There are two people in the background, one woman and one man, with musical instruments and equipment aroun
Male musician smiling while sitting on a stool, draped in a traditional patterned shawl, performing with a microphone and musical instruments in a semi-outdoor setting with plants and audience visible in the background.
A woman wearing a traditional headdress and a vest, smiling and talking to a group of people, including a man in a blue patterned shirt, outside a building with people in the background.
Man wearing a red headwrap and a beaded necklace with animal teeth, standing outdoors near a white wall and green plants, with a Heineken sign in the background.
Four friends smiling and posing for a photo at a social gathering or party, standing indoors with decorative lights and plants in the background.
A group of people dancing and celebrating at an outdoor event, with an Asian woman smiling and holding hands with a man, surrounded by others who are dressed in colorful traditional and casual attire.

Check out some of our other projects.

Two woven baskets, one larger with sticks and one smaller with a tag, on a white fabric surface outdoors.
Promotional poster for International Workers' Day, May 13-19, featuring a pixelated portrait of Claudia Liberani from Tuai Rumah Kalimantan, with large red percentage signs and dates in blue.
Poster advertising an event about graduation, book launch, and exhibition at the Old Court House on June 21, 2025, at 9:00 am, hosted by ASPIRE Brooke Museums.
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